Copywriting Classes

If you would like to know a very simple and easy way to make all of your ads pull more response, then this article will show you how.

One of the single best pieces of copywriting advice I ever got was how you can dramatically increase the momentum and urgency of your offers by making your paragraphs and sentences especially choppy and short at the close.

Let me give you a quick example.

Below are two closes to the same ad.

The first close is the way the majority of ads close — long-winded and hard to read. The second close is the same ad, but with this “choppy” tactic applied.

Here goes:

Close Number One:

Howeverif you send for your system today you won’t pay the $599 I originally intended to sell this system for. Nor will you pay $499, $399 or even $299. If I hear from you right now you can have it for just $199. And you won’t pay a dime of that if you don’t think it’s everything I say in this letter and more.

But you must hurry. There’s nothing else like this on the market today. And when the small number of these systems I have in stock are gone, the price is going up by at least an extra two or three hundred dollars. Maybe more. So don’t put this off or file it away to think over. There’s nothing to think about anyway, since I’ll buy it back from you if you decide you don’t want it. Here’s how to order:

Close Number Two:

Howeverif you send for your system today you won’t pay the $599 I originally intended to sell this system for. Nor will you pay $499, $399 or even $299.

If I hear from you right now you can have it for just $199.

And you won’t pay a dime of that if you don’t think it’s everything I say in this letter and more.

But you must hurry.

There’s nothing else like this on the market today. And when the small number of these systems I have in stock are gone, the price is going up by at least an extra two or three hundred dollars.

Maybe more.

So don’t put this off or file it away to think over. There’s nothing to think about anyway, since I’ll buy it back from you if you decide you don’t want it.

Here’s how to order:

See the difference?

The second close by far has the best chance of not only being read (since it’s less intimidating to read), but also acted on — since it’s quicker, choppier and faster to read.

Just don’t let the simplicity of this copywriting tactic fool you.

It’s extremely powerful and is even being successfully used by restaurants — as they play faster music to get customers to eat and leave faster to make room for more paying customers.

And you can easily do the same thing with your own ads.

Simply break any large blocks of text in your closing copy into smaller, “bite-sized” chunks.

It only takes about two minutes and you could see a dramatic difference in response.

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What Makes a Great Headline?

Headlines are far more important than the copy beneath them. If you don’t use headlines within your chapter or in your Web site sales letters and article titles, you will lose your audience’s attention in a few seconds. And, that’s serious.

Apply These Top Ten Headline Ideas and Prosper

Your Headline…

1. Needs to compel and propel the skimmer to stay and go to sales copy beneath if on your Web site. Your book chapter headlines should lead your reader by the hand to what he wants to know. They can be questions or statements, but make them clear, and if possible, sizzle.

2. Must be attention-getting. Use emotion in your copywriting because people buy because they connect emotionally, not because they need something.

3. Make it benefit-driven–how your product or service will solve your audience’s problem, concern, or challenge.

4. Make an irresistible offer. Most eBooks that sell well offer special bonus reports they attach at the end of the document. People often buy just because of the bonus such as my
“How to Get Testimonials from the Rich and Famous” for my book on writing a book.

5. Make a wild promise and pay up. Most people don’t like hype, but will notice your promises in your benefit statements. Back it up with the how when they read the copy beneath the headline.

6. Keep it simple. Some headlines go on and on to include many problems and benefits. Stick to a one line for the best results.

7. Include one top benefit. The top headline of your Web or email sales letter should taut your number one benefit of your product or service. Show the big result and wow your readers. They are looking for answers.

8. Build curiosity/suspense. Would this attract you? “Overcome Writers’ Block with Snake Dancing?” Sometimes the improbable can hook your readers attention, and that’s what you want.

9. Must be “you” centered.

Instead of saying “I can do this for you” write it “You will get this benefit when you…” Check out your home page. Does it need a lift? If it has a lot about you, your mission, and your bio, you have missed the mark.

10. Think before you write your headlines. Leave the lackluster ones behind. To announce his seminars, one client put “Upcoming Seminars” in the email subject line. Who cares? Entice your market to act by making a specific, benefit-driven headline.

To prepare for great headlines, start with a list of great benefits. Before you post, check with associates for their reactions. They are a sample of the groups and individuals you want to attract.

Judy Cullins ©2005 All Rights Reserved.

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A unique new piece of software was recently released by Life Art Marketing that will change the way marketers use their sales pages and web sites forever. Intra Trakker is a one of a kind page tracker. This little script allows any webmaster to see exactly where visitors are spending the most time and what parts they avoid. Virtually all web site owners can benefit from this software but nobody never seen it coming.

Intra Trakker is an easy to use script that can be installed on any web host. Once installed Intra Trakker is installed it can track any web you own. To track a page you just have to add a snippet of code to the page. You can start tracking a new page in about three minutes.

Once the page has been updated Intra Trakker will keep track of what parts of your page visitors focus on and parts they don’t even look at. This information is visible to the page owner only through Intra Trakker’s admin interface. The information is displayed via a bar on the left hand side that rates each part from green to red. Green indicates that the vast majority of visitors have spent a little time on that section. Red indicates that most all visitors did not see that section or simply skipped over it.

Jambhala Rinpo from Joint Venture Network had this to say about Intra Trakker: “IntraTrakker is an ingenious tool that gives you an ability to track your visitors like nothing I’ve seen to date. This is an invaluable feedback tool that will save a lot of time in comparison to traditional trial and error testing. I’m sure all the experienced marketers out there will find this to be an invaluable testing tool for making better sales pages.”

There is no doubt that this tool is cutting edge and one of a kind. Just like with all new and unique products that have been released someone will make something similar with more features in the near future. A new door has been opened to internet marketers and nothing will ever be the same.

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