Copywriting Classes

The Internet is inarguably the greatest information medium in the world. Its growth over the last ten years or so - as well as its easy accessibility - has given people the perfect platform to advertise their products. Free DVD copy software is one such product. The advent of the DVD and its subsequent popularity has spawned a proliferation of websites catering to customer’s needs. Almost all of these websites give the lay customer the chance to use free DVD copy software.

Free DVD copy software is generally ready for immediate use and comes as a demo version or a trial version. Its distribution in the Internet serves a dual purpose. First, it is customer friendly, in that the customer gets to test the software for an adequate period of time before deciding upon the purchase of the product. Second, it is a great way for the distributors to reach the masses.

A trial version of free DVD copy software comes with a time constraint. The customer can use all the facilities of the original software until the trial period ends. The demo version of free DVD copy software is different in that there is no time restriction, though it does come with limited options and the menu is not complete. In both cases, they give customers sufficient insight on the feasibility of the product’s use for their purposes. Free DVD copy software on the Internet encompasses a virtually endless gamut, including DVD copying and burning (writing), CD copying and burning, copying DVD to VCD, music editing, audio conversion et al.

DVD Copy provides detailed information on DVD Copy, Free DVD Copy Software, DVD Copy Software, DVD Copy Software Review and more. DVD Copy is affiliated with DVD-ROM Replication.

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SEO copywriting or Search Engine Optimized Copywriting is the writing (or re-writing) of text - articles, product reviews, comparisons, how-to’s etc. in a way that they rank high in a search engine search. That is, if a person is searching for a particular keyword, (”swan”) or key phrase (”mute swan signet”) and one or both are keywords/keyword phrases for your site, that you will rank well in a search. The first page or two are what counts, because most people won’t go any further.

SEO copywriting needs to accomplish two objectives: To attract the search engine and obtain a good ranking once it crawls the site, and to provide interest and value to the reader. When your site ranks high, more people will see it and visit and you will have the ability to increase your sales or fulfill other objectives, such as membership or contributions.

Using search term tools, such as Wordtracker, find relevant words and phrases that describe your content, and are popular, but not highly competitive, with a multitude of users. There’s no exact science to the number of keywords or density percentage on a page, but they should be spread throughout the page and always appear in the first sentence and the headings. Be sure to use singular and plural of the words as well as synonyms, and other related words, such as waterfowl in the swan example. The keywords and Key phrases should use HTML header codes H1 for primary headlines, and H2 for subheads. Title tags appear as the title of your page in search engine results, and should contain your most relevant keywords for each page, so the searcher is delivered to highest area of interest and remains there to take the action it was created for.

Karen Kari’s articles and more information on the affiliate business can be found at:

http://www.affiliatebandit.com

http://www.advertisingcellar.com

http://www.billionfreeads.com

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Putting words on paper that cause people to take a desired action is the most profitable skill a small business owner or sales professional can learn. I often get asked if there are any secrets to banging out effective copy.

The biggest secret I can tell you is to use a formula.

Trying to write killer sales letters and ads from scratch is like trying to thread a needle with a garden hose. It’s damn near impossible.

Here are some steps you can use to write effective copy.

1: Answer these questions first and use the answers when writing your letter/ad.

WHO are you writing to?

WAYS you’ll prove what you say to be true?

REASONS they won’t take action?

OFFER (what is the call to action including your guarantee)?

2: Get a stack of 3×5 cards and list every single feature of your product - one to a card (you should use lots of cards)

3: For each feature write out as many benefits as you can think of for that feature - one per card.

4: Choose a copy formula: Here are two great ones.

A.I.D.A. Attention, Interest, Desire, Action
Problem, Agitate, Solution

5: Choose a headline. The best way to do this is to create a headline swipe file. Every time you see a really good headline you should write it on a 3×5 card. Then you can pull out your headline cards and just insert your material in place of what’s there. The best places to find good headlines are on solicitations you get in the mail, newspapers and magazines. Look for ads that run week after week - those ads are working.

6: Using your copy formula, Feature/Benefit cards and your target questions write your letter/ad.

TIP: Just write - everything and anything that comes to mind. Let your emotions flow. Be real and don’t round your copy or try to sound like someone you aren’t. Don’t try to write professional or stuffy. Don’t stop writing till you get every thing down on paper.

7: Let the letter sit for 24 hours.

8: Edit the copy

9: Read the letter to someone out loud. Clean up any spots you stumble over and make sure the person you read it to can understand the message you are trying to convey.

10: Edit the letter again

11: Mail yourself a mock up or paste it in the newspaper or magazine you are going to run it in.

Jimmy Vee and Travis Miller are the authors of “The Ten Tall Tales Of Traditional Advertising That Cost You Tons” and their newest release, “The Small Business Owner’s Guide To The Galaxy: Jim & Travis’s Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales.” Get FREE small business marketing tips, shortcuts and secrets - RIGHT NOW - at The Small Business Marketing Resource Site!

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