Copywriting Classes

Search Engine Optimisation Copywriting - the Top Ten Pitfalls and How to Avoid Them

In the last few years, search engine optimisation copywriting in the UK and around the world has changed beyond recognition, as has the way sites are optimised by their design, coding and links. However, the biggest changes have been with SEO copywriting. Some of the same old mistakes are being m...

Seven Quark Express Tricks Every Copywriter Should Know About

Copywriters: whether you're in-house, small agency or even a temp gig-hopper, chances are you're working alongside designers who use Quark Express. So there will definitely come a time when you're required to open up a Quark document and make changes to the text. If you're smart, you'll real...

The Importance of Web Copy to Web Marketing and Advertising

Web marketing and advertising is so different from traditional marketing and advertising that many people with expertise in traditional marketing find the concepts employed in copywriting for websites and internet marketing to be unusual. Many even deny the reality that web marketing and adve...

Are Keywords Destroying the Flow of Your SEO Copy

With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pag...

Writing the 8 WebCopy Headline Categories

My article this issue is an excerpt from a book I was reading recently titled; The Copywriters Handbook by Robert Bly, a secondary small niche I focus on a bit. It categorizes the different types of headlines which are most common and in use today.

My immediate thought when I was readin...

Tips for Writing Effective Headlines

Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter or ad. There are many techniques employed to produce effective headlines.

Create such a headline that it creates curiosity to the rea...

Creating Attention Grabbing Headlines

Headlines play a crucial role in the success of your business. Your subject line must get your prospect interested enough to read your copy! An effective headline, whether in an email, ad or book, will literally force your potential customers to want to learn more.

There was a book, for exa...

Trade Show Banners Right On Target

Wouldn't it be great if every prospective customer you had came right out and said, 'Here's what is most important to my company; and here's what I need your product to do for me?' That would definitely increase your closing ratio.

Usually, however, discovering a customer's hot button...

Use a Guarantee In Your Headline To Increase Trust

Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.

Remember Domino Pizza's unique selling proposition (USP), which was also used ...

Nine Keys to Make your Sales Copy Convincing

Would you pay $12,500 to discover the keys to great sales copy? Maybe not, but Brian Keith Voiles did. And he put it to use for Fortune 500 Companies.

What Is Copywriting

The Concise Oxford Dictionary defines a "copywriter" as a person who writes the text of advertisements or publicity material.

In other words, copywriting is the art of writing persuasively. Or, to use another definition, copywriting is simply "salesmanship ...

Software To Copy PS2 Games Quickly

By spending 30 to 50 pounds, you can get a PS2 game. If it is damaged by accident you can restore it or make it usable if you take a little bit of trouble to use proper software to copy the PS2 games quickly.
PS2 games can be copied to the hard disk or regular DVDs, CDs if you are sure of w...

Sample Resume Objectives Read, Don’t Copy

The resume objective statement is typically something that trips people up.
Confronted by the silent challenge of the blank page, most folks Google for "sample resume objectives". They hope that'll help.
Probably not.
I say that because sample resume objectives often are like...

What You Should Know Before You Write Web Sales Copy, Part 1

The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, "Fly Paper Theory."
Writing good, or excellent, sa...

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them. Your release is well structured and packaged, leaving just writing the head-line remaining.
Unfo...